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“I remember the drive back to Gainesville, thinking to myself: When you see a person go to absurd lengths to solve a problem that should be easily solvable, there’s opportunity there,” he recalled. At the time, he was a graduate student in entrepreneurship at the University of Florida.

“She was worried about him not finding a Jewish girl to marry,” Kaplan said. On a visit home to Fort Lauderdale back in 2013, Jeffrey Kaplan and his then-girlfriend watched as Kaplan’s mother pulled out her computer to show them the fake JDate profile she’d put together in a stealth effort to help Kaplan’s brother find love.